Categories
Our categories have been carefully crafted to celebrate campaigns, agencies, brands and individuals that contribute to the pillars of Vision 2030 through creative marketing.
All categories can be entered by brands, agencies, government entities and in-house teams.
Book in a category identification call with the awards team here.
Campaign Awards
Best Empowerment Campaign
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This award celebrates campaigns that create positive social change within the Kingdom. This includes Sauditization or equality programmes or initiatives, Sports, Education and or Youth programmes and campaigns that advocate for social change, raise awareness of important issues, challenge stereotypes and empower change.
This category is ideal for campaigns across all sectors showing female empowerment, education programs, and social change from all creative disciplines.
Best Innovative Campaign
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This category will reward campaigns that demonstrate exceptional creativity in driving transformative change through technology. This includes technological innovation, new business models, social enterprises, policy reforms, or creative solutions to complex challenges. The jury will be looking for use of digital technologies and immersive experiences which could include but are not limited to AI, AR, VR, voice technology and gamification to address challenges which have a significant impact on the business.
This category is ideal for campaigns driving transformation through technology across all sectors.
Best Cultural Campaign
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This award is for campaigns that celebrate Saudi culture, heritage, traditions, art and the Arabic language.This category is for campaigns inspired by a specific audience or community, hinging on identifiable social behaviour or cultural insights. This could include national values, cultural experiences and national wellbeing. The work should demonstrate how the brand’s purpose has created value and impacted communities by connecting the target audience to culture.
Campaign examples could be from those promoting Saudi culture, heritage, traditions, art and the Arabic language.
Best National Holiday Campaign
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A creative campaign that promotes and commemorates the national holidays of Saudi Arabia and the unification of the Kingdom. This includes festivals, events and campaigns for local national holidays including Founding Day, National Day and Ramadan showcasing pride and patriotism across all sectors.
Sustainability & Environmental Impact Campaign
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Awarding creative campaigns that address environmental and sustainability challenges through impactful, innovative ideas. This category recognises work that protects and rehabilitates the natural environment, reduces pollution, promotes greener living, and supports sustainable economic and social practices that drive long-term prosperity within the Kingdom. Eligible work may include campaigns across all disciplines focused on climate action, renewable energy, food security, agriculture, waste management, responsible consumption and packaging, transportation, environmental protection, innovation, and technology. Ideal for brand-led, in-house or partner-led campaigns.
Best Destination Campaign
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This award is for campaigns that promote the Kingdom as a tourism destination. This includes but is not limited to sports and entertainment events, festivals, activations, concerts or tourism campaigns attracting visitors globally or regionally to discover the Kingdom of Saudi Arabia. This is ideal for tourism boards, airlines and businesses designed to attract visitors to the Kingdom.
Best National Development Campaign
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This category will recognise campaigns that promote infrastructure, development and mega projects across the Kingdom that are playing a key role in the transformation of Saudi Arabia. These can be campaigns across but not limited to residential and mixed use, tourism, hospitality, commercial and business.
This category is ideal for mega projects, real estate development companies, consortiums, investment funds or other stakeholders.
Best Transformation Campaign
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Showcasing campaigns that promote education, healthcare and skills training to develop and empower the residents of Saudi Arabia. This includes but is not limited to campaigns that promote job creation, startups, investments, training and professional development, Saudization, sports and healthcare services increasing the quality of life. Campaigns will need to demonstrate solutions to business challenges that have a tangible impact on the business model, structure and operations, culture, and the customer / employee experience.
Best Campaign for The Future of Saudi Arabia
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This award is for campaigns provoking forward thinking for the future of Saudi Arabia. It includes campaigns showcasing family involvement, influencing attitudes of the nation, fostering of values, digital enhancement, sustainable planning and ambition of the nation.
Ideal for campaigns that are planning for the future.
Best Business Growth Campaign
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This category honours creative campaigns that demonstrate business growth, through increases in profitability and/or sales. This category is open to all organisations, businesses attracting new investment, localisation, new industries, economic cities, economic development, and connectivity of trade.
Ideal for businesses such as infrastructure, banks, automotive and manufacturers.
Best Not for Profit Campaign
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This award identifies not for profit campaigns that aim to create a deeper societal impact, support sector growth, and encourage volunteers to make a change. This could include campaigns to increase the sector\'s contribution and improve the quality of services to citizens.
Best Partnership Campaign
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Celebrating creative campaigns that have been developed and delivered in partnership with brands, influencers, agencies, or partner agencies to achieve a common goal. Entries will be required to demonstrate collaboration between all parties which revolutionised business results, performance and made a lasting impact.
Best Governmental Campaign
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This category will reward creativity for campaigns developed and delivered across the Government sector. This could include channels with citizens & the business community, productivity, performance and leadership.
Best Artificial Intelligence / Augmented Reality Powered Campaign
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This award celebrates innovative AI-driven initiatives and groundbreaking projects that have leveraged artificial intelligence or augmented reality to drive efficiency and engagement. Campaigns that showcase the use of smart technology, AI-powered automation, machine learning insights, predictive analytics, data driven decision making, chatbots, hyper personalisation and transformative applications across various sectors for technological advancement, economic diversification, and citizen-centric services.
Best Fintech Solutions & Ecommerce Campaign
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This category will be awarding groundbreaking fintech solutions aligning with the Kingdoms push for digital finance and e-commerce initiatives that drive digital transformation, customer engagement, and market growth. This includes campaigns on apps, digital banking, payment solutions, blockchain applications, and Omnichannel Retail Experiences.
Best Video Storytelling Campaign
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This award celebrates the power of visual storytelling to elevate Saudi Arabia’s cultural and economic landscape. This category acknowledges campaigns that use video as the primary medium for storytelling, creating powerful narratives that resonate with their target audiences. This includes content created for documentaries, short and feature films, broadcast B-Rolls &TV segments, TV, Cinema, brand film and out of home experiences.
New For 2026: Best Sport Campaign
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This award recognises creative marketing campaigns that harness the power of sport to advance the ambitions of Saudi Vision 2030 and contribute to the Kingdom’s sporting landscape.This is suitable for campaigns driving participation, strengthening national pride and enhancing Saudi Arabia’s global sporting profile. Open to brands, agencies, government entities, rights holders and in-house teams, this category celebrates work across all areas of sport including major events, leagues, sponsorships, grassroots initiatives, federation programmes and community activations.
Leadership Awards
Creative Leader of the Year
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This award is to recognise creative leaders in the Kingdom of Saudi Arabia that have demonstrated outstanding performance to stakeholders and have made a significant contribution to the industry and to their business. Nominations for this award can be made by the individual themselves, a colleague, or an organisation from the public or private sector from both agencies and in-house creatives. Businesses can submit any number of entries into this category. This category will be judged on effective leadership, creativity, innovation, character, performance and industry contribution.
Open to: CCOs, Creative Directors, Senior Art Directors
Marketer of the Year
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This award is to recognise leading marketers in the Kingdom of Saudi Arabia that have demonstrated outstanding performance to stakeholders and have made a significant contribution to the industry and to their business. Nominations for this award can be made by the individual themselves, a colleague, or an organisation from the public or private sector from both agencies and in-house creatives. Businesses can submit any number of entries into this category. This category will be judged on effective leadership, innovation, character, performance and industry contribution.
Open to: CMOs, Marketing Directors, Brand Managers, VP/SVP Marketing (Product/Growth/Digital/Content/Performance) in both agency, Inhouse or Government Marketing focused roles.
Network Agency Leader of the Year
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This award is to recognise agency leaders, leading a network based agency within a holding group across the creative industry in the Kingdom of Saudi Arabia. This award is for those leading agencies within a network. A network agency refers to an advertising, design, experiential or marketing agency that operates as part of a larger global or regional network, typically under a holding company. These agencies have multiple offices in different cities or countries and share resources, expertise, and clients across locations. This category will be judged on effective leadership, innovation, character, performance, demonstration of talent empowerment initiatives and industry contribution.
Open to: Individuals who lead a network agency (an agency that is part of a global or regional network of agencies) with an office in the Kingdom of Saudi Arabia. This could include MD’s, CEO’s, GMs, Heads of Departments
Independent Agency Leader of the Year
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This award is to recognise agency leaders across the creative industry in the Kingdom of Saudi Arabia. Those leading creative, PR, marketing, digital, SEO, UX agencies may apply. This category will be judged on effective leadership, innovation, character, performance, demonstration of talent empowerment initiatives and industry contribution.
Open to: Individuals who lead an independent agency with an office in the Kingdom of Saudi Arabia across all disciplines. This could be Founders, MD’s, CEO’s, GMs, Heads of Departments
Agency Growth Person of the Year
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This award is to recognise agency growth leaders who have shown an impact across the business. An award for those in strategic, business development, client serving and stakeholder management roles. This award will be judged on performance and achievements, team relationships and contribution to the business, stakeholder management demonstration of talent empowerment initiatives and passion for the industry.
Open to: Chief Growth Officers, Business Development Directors/Managers, Commercial, Client Services Directors/Managers, Strategy Officers.
PR Leader of the Year
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This award recognises an exceptional Public Relations leader who has demonstrated effective leadership, innovation, and impactful communication over the past year. This category is looking for trailblazers in reputation management, brand storytelling, and crisis communication, adaptation to the evolving media landscape and driving measurable success for their organisation, clients and influencing the industry.
Open to: PR Directors, Communications Directors/Managers, VP/SVP Of Communications/PR, Chief Communications Officer, Reputation or Crisis Directors/Managers, Corporate Communications Directors/Managers, Director of Media Relations.
Media Leader of the Year
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The Media Leader of the Year award honors an exceptional individual who has demonstrated leadership, innovation, and impact across the media industry. This includes those in outdoor media, media agencies, cinema advertising, broadcast, digital, and print. This award celebrates those who drive strategic growth, new approaches to evolve with the ever changing media landscape , and set industry benchmarks. This category will be judged on effective leadership, innovation, character, performance, demonstration of talent empowerment initiatives and industry contribution.
Open to: Director of Media Strategy, VP/SVP of OOH Advertising, Media Planning and Buying, Cinema Advertising, Director of Ad Sales, Editorial and Content Strategists.
Disruptor of the Year
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This category recognises individuals who have introduced groundbreaking ideas, challenged the status quo, or transformed their industry through creativity, strategy, or technology. This could include someone who has revolutionised the creative process, led a shift in agency operations, or embraced new technologies like AI, data analytics, or digital tools to drive innovative campaigns.This category will be judged on effective leadership, innovation, character, performance, demonstration of talent empowerment initiatives and industry contribution.
Open to: Any individual across the marcomms industry that has added a new innovation to a campaign, or client problem.
Designer of the Year
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This award recognises individuals who have demonstrated outstanding creativity, craftsmanship, and innovation in design. This category is open to graphic designers, visual designers, digital artists, and other design professionals who have pushed the boundaries of design in their work. Entries will be judged on effective leadership, and innovation in design techniques and solutions. This category will be judged on effective leadership, character, performance, demonstration of talent empowerment initiatives and industry contribution.
Open to: Art Directors, Product Designers, Graphic Designers, Typography from agencies, brands and Government.
Director of the Year
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The Director of the Year award honours an outstanding director who has demonstrated vision, creativity, and leadership in bringing a campaign to life through film, storytelling, or cinematic techniques. This award celebrates a director’s ability to craft compelling narratives, inspire their team, and execute a vision that resonates with the target audience.
This category will be judged on effective leadership, innovation, character, performance, demonstration of talent empowerment initiatives and industry contribution.
Open to: Production Directors, Film & Video Directors, Director of Brand Film
Influencer of the Year
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This category recognises influencers who have made an impact in the digital space through their creativity, influence, and ability to connect with audiences across platforms. Demonstrating consistency in producing engaging, innovative content that resonates with their followers, a deep understanding of their audience, built meaningful partnerships, and led trends that have shaped their industry. This category will be judged on effective leadership, innovation, character, performance, demonstration of talent empowerment initiatives and industry contribution.
Young Talent Awards
Young Creative of the Year
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This award is to recognise future creative leaders, who have already shown an impact in the creative industry. An award for any young individual (under 30 years old at the time of entry deadline) demonstrating outstanding talent and potential. This award will be judged on performance and achievements, team relationships and contribution to the business, stakeholder management and passion for the industry. Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries.
Open to: Those in creative roles under the age of 30 at the time of the entry deadline. This could include Creative Art Executives and Managers, Content Writers, Brand Strategists, Social Executives/Managers and all those that can demonstrate proven creativity in their role.
Young Marketer of the Year
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This award is to recognise CMO’s of the future, who have already shown an impact across the marketing industry. An award for any young individual (under 30 years old at the time of entry deadline) demonstrating outstanding talent and potential. This award will be judged on performance and achievements, team relationships and contribution to the business, stakeholder management and passion for the industry. Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries.
Open to: Those in marketing roles under the age of 30 at the time of the entry deadline. This could include Marketing Executives/Managers, Social Executives/Managers.
Team Awards
Marketing Communications Team of the Year
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This category is to reward outstanding creative marketing communication teams across agencies, corporate organisations and Government. Winning this award will demonstrate excellent business, effective results, outstanding stakeholder management, innovation and community leadership. The jury will be looking for entries that show staff performance, leadership, client retention and performance, team/agency growth and investment in innovation, diversification and the success of the industry. This category is open to entries from marketing, PR, Corporate Communications teams, agencies and Government.
Business Growth Team of the Year
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This category is to reward outstanding teams that impact business growth. This could be business development, sales, marketing, project management and strategy teams across agencies, corporate organisations and Government. Winning this award will demonstrate excellent business, effective results, outstanding stakeholder management, innovation and community leadership. Entrants must show an increase in business profitability. The jury will be looking for entries that show staff performance, leadership, client retention and performance, team/agency growth and investment in innovation, diversification and the success of the industry.
Media Team of the Year
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This category is to reward outstanding media teams. This includes media planners, media buyers and media publications. Winning this award will demonstrate excellent business, effective results, outstanding stakeholder management, innovation and community leadership. The jury will be looking for entries that show staff performance, leadership, client retention and performance, team/agency growth and investment in innovation, diversification and the success of the industry. This category is open to entries from media planning, media buying and media publications.
Startup of the Year
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This award will recognise a startup that has demonstrated vision, innovation, and resilience in building and growing a successful business. This category is open for those startups with under 5 years of operating in the Kingdom, with under 20 staff.
The jury will be looking for entries that show performance, leadership, client retention and growth. This category is for startups within the marcomms industry. This could include, Marketing, PR, Events, Production, SEO, Web, Branding, Customer Experience.
Production House of the Year
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This category is not open for entry.
The winners will be determined based on performance across all award categories during the judging process. Points will be automatically allocated to credited companies and teams behind winning work as follows:
- Gold – 5 points
- Silver – 3 points
- Bronze – 1 point
Creative Team of the Year
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This category is not open for entry.
The winners will be determined based on performance across all award categories during the judging process. Points will be automatically allocated to credited companies and teams behind winning work as follows:
- Gold – 5 points
- Silver – 3 points
- Bronze – 1 point
Brand of the Year
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This category is not open for entry.
The winners will be determined based on performance across all award categories during the judging process. Points will be automatically allocated to credited companies and teams behind winning work as follows:
- Gold – 5 points
- Silver – 3 points
- Bronze – 1 point