Categories
Our categories have been carefully crafted to celebrate campaigns, agencies, brands and individuals that contribute to the pillars of Vision 2030 through creative marketing.
Campaign Awards
Leadership Awards
Young Talent Awards
Team Awards
Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Campaign Awards
Best Empowerment Campaign
Enter Now
This award celebrates campaigns that create positive social change within the Kingdom. This includes Sauditization or equality programmes or initiatives, Education and or Youth programmes and campaigns that advocate for social change, raise awareness of important issues, challenge stereotypes and empower change.
This category is ideal for campaigns across all sectors showing female empowerment, education programs, and social change from all creative disciplines.
Best Innovative Campaign
Enter Now
This category will reward campaigns that demonstrate exceptional creativity in driving transformative change through technology. This includes technological innovation, new business models, social enterprises, policy reforms, or creative solutions to complex challenges. The jury will be looking for use of digital technologies and immersive experiences which could include but are not limited to AI, AR, VR, voice technology and gamification to address challenges which have a significant impact on the business.
Ideal for driving transformation through technology.
Best Cultural Campaign
Enter Now
This award is for campaigns that celebrate Saudi culture, heritage, traditions, art and the Arabic language.This category is for campaigns inspired by a specific audience or community, hinging on identifiable social behaviour or cultural insights. This could include national values, cultural experiences and national wellbeing. The work should demonstrate how the brand’s purpose has created value and impacted communities by connecting the target audience to culture. Campaign examples could be from those promoting Saudi culture, heritage, traditions, art and the Arabic language.
Best National Holiday Campaign
Enter Now
A creative campaign that promotes and commemorates the national holidays of Saudi Arabia and the unification of the Kingdom. This includes festivals, events and campaigns for local national holidays including Founding Day, National Day and Ramadan showcasing pride and patriotism across all sectors.
Best Sustainability Campaign
Enter Now
This award is for campaigns that showcase innovative and effective approaches to promoting sustainable economic, social, and environmental practices that drive long-term prosperity within the Kingdom. This could include but not limited to campaigns focusing on renewable energy, food security, farming, climate action, waste management, responsible consumption, packaging, transportation, innovation and technology.
Best Environmental Campaign
Enter Now
Awarding creative campaigns with a core focus on environmental challenges. This can include campaigns on safeguarding the environment from national threats, protecting and rehabilitating natural landscapes, reducing pollution and embracing greener living.
Best Destination Campaign
Enter Now
This award is for campaigns that promote the Kingdom as a tourism destination. This includes but is not limited to sports and entertainment events, festivals, activations, concerts or tourism campaigns attracting visitors globally or regionally to discover the Kingdom of Saudi Arabia.
This is ideal for tourism boards, airlines and businesses designed to attract visitors to the Kingdom.
Best National Development Campaign
Enter Now
This category will recognise campaigns that promote infrastructure, development and mega projects across the Kingdom that are playing a key role in the transformation of Saudi Arabia. These can be campaigns across but not limited to residential and mixed use, tourism, hospitality, commercial and business.
Ideal for mega projects, real estate development companies, consortiums, investment funds or other stakeholders to be entering into this category.
Best Transformation Campaign
Enter Now
Showcasing campaigns that promote education, healthcare and skills training to develop and empower the residents of Saudi Arabia. This includes but is not limited to campaigns that promote job creation, startups, investments, training and professional development, Saudization, and healthcare services increasing the quality of life. Campaigns will need to demonstrate solutions to business challenges that have a tangible impact on the business model, structure and operations, culture, and the customer / employee experience.
Sponsored by 
Best Campaign for The Future of Saudi Arabia
This award is for campaigns provoking forward thinking for the future of Saudi. It includes campaigns including family involvement, influencing attitudes of the nation, fostering of values, digital enhancement, sustainable planning and ambition of the nation.
Perfect for campaigns that are planning for the future.
Best Business Growth Campaign
Enter Now
This category honours creative campaigns that demonstrate business growth, through increases in profitability and or sales. This category is open to all organisations, businesses attracting new investment, localization, new industries, economic cities, economic development, and connectivity of trade.
Ideal for businesses such as infrastructure, banks, and manufacturers.
Best Not for Profit Campaign
Enter Now
This award identifies not for profit campaigns that aim to create a deeper societal impact, support sector growth, and encourage volunteers to make a change. This could include campaigns to increase the sector's contribution and improve the quality of services to citizens.
Best Partnership Campaign
Enter Now
Celebrating creative campaigns that have been developed and delivered in partnership with brands, influencers, agencies, or partner agencies to achieve a common goal. Entries will be required to demonstrate collaboration between all parties which revolutionised business results, performance and made a lasting impact.
Best Governmental Campaign
Enter Now
This category will reward creativity for campaigns developed and delivered across the Government sector. This could include channels with citizens & the business community, productivity, performance and leadership.
Leadership Awards
Sponsored by 
Creative Leader of the Year
This award is to recognise creative leaders in the Kingdom of Saudi Arabia that have demonstrated outstanding performance to stakeholders and have made a significant contribution to the industry and to their business. Nominations for this award can be made by the individual themselves, a colleague, or an organisation from the public or private sector from both agencies and in-house creatives. Businesses can submit any number of entries into this category. This category will be judged on effective leadership, creativity, innovation, character, performance and industry contribution.
Marketing Leader of the Year
Enter Now
This award is to recognise leading marketers in the Kingdom of Saudi Arabia that have demonstrated outstanding performance to stakeholders and have made a significant contribution to the industry and to their business.
Nominations for this award can be made by the individual themselves, a colleague, or an organisation from the public or private sector from both agencies and in-house creatives. Businesses can submit any number of entries into this category.
This category will be judged on effective leadership, innovation, character, performance and industry contribution.
Agency Leader of the Year
Enter Now
This award is to recognise agency leaders across the creative industry in the Kingdom of Saudi Arabia.
Those leading creative, PR, marketing, digital, SEO, UX agencies may apply.
This category will be judged on effective leadership, innovation, character, performance, demonstration of female empowerment initiatives and industry contribution.
Agency Growth Person of the Year
Enter Now
This award is to recognise agency growth leaders who have shown an impact across the business. An award for those in strategic, business development, client serving and stakeholder management roles. This award will be judged on performance and achievements, team relationships and contribution to the business, stakeholder management demonstration of female empowerment initiatives and passion for the industry.
Young Talent Awards
Sponsored by 
Young Creative of the Year
This award is to recognise future creative leaders, who have already shown an impact in the creative industry. An award for any young individual (under 30 years old at the time of entry deadline) demonstrating outstanding talent and potential.
This award will be judged on performance and achievements, team relationships and contribution to the business, stakeholder management and passion for the industry.
Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries.
Young Marketer of the Year
Enter Now
This award is to recognise CMO’s of the future, who have already shown an impact across the marketing industry. An award for any young individual (under 30 years old at the time of entry deadline) demonstrating outstanding talent and potential.
This award will be judged on performance and achievements, team relationships and contribution to the business, stakeholder management and passion for the industry.
Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries.
Team Awards
Creative Team of the Year
Enter Now
This category is to reward outstanding creative teams across agencies, corporate organisations and Government. Winning this award will demonstrate excellent business, effective results, creativity, outstanding stakeholder management, innovation and community leadership. The jury will be looking for entries that show staff performance, leadership, client retention and performance, team/agency growth and investment in innovation, diversification and the success of the industry.
This category is open to entries from Creative, Digital, Advertising teams, agencies and Government.
Marketing Communications Team of the Year
Enter Now
This category is to reward outstanding creative marketing communication teams across agencies, corporate organisations and Government. Winning this award will demonstrate excellent business, effective results, outstanding stakeholder management, innovation and community leadership. The jury will be looking for entries that show staff performance, leadership, client retention and performance, team/agency growth and investment in innovation, diversification and the success of the industry.
This category is open to entries from marketing, PR, Corporate Communications teams, agencies and Government.
Business Growth Team of the Year
Enter Now
This category is to reward outstanding teams that impact business growth. This could be business development, sales, marketing, project management and strategy teams across agencies, corporate organisations and Government. Winning this award will demonstrate excellent business, effective results, outstanding stakeholder management, innovation and community leadership. Entrants must show an increase in business profitability. The jury will be looking for entries that show staff performance, leadership, client retention and performance, team/agency growth and investment in innovation, diversification and the success of the industry.
Media Team of the Year
Enter Now
This category is to reward outstanding media teams. This includes media planners, media buyers and media publications. Winning this award will demonstrate excellent business, effective results, outstanding stakeholder management, innovation and community leadership. The jury will be looking for entries that show staff performance, leadership, client retention and performance, team/agency growth and investment in innovation, diversification and the success of the industry.
This category is open to entries from media planning, media buying and media publications.