2024 WINNERS

Congratulations to our 2024 Athar Festival Award Winners
Sponsored by STA

Best National Development Campaign

Winner - Droga5 London & Accenture Song Middle East

— Qiddiya – Play Life

Highly Commended - Landor

— Made to Change

Best Transformation Campaign

Winner - TBWA/RAAD

— KFC: [CHICKEN]STOCK

Highly Commended - Leo Burnett

— Sync – The Sync-ervention
Sponsored by Digitect

Best Campaign for The Future of Saudi Arabia

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - Serviceplan

— The Treeless Map

Highly Commended - SRMG Labs

— Newspaper Courts
Sponsored by NOB

Best Business Growth Campaign

Winner - VML

— Coca Cola - I See Coke

Highly Commended - Science & Sunshine

— The Lay's Heist

Best Not for Profit Campaign

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - The Bold Group

— The Bold Group & Alwaleed Philanthropies – Atlai The First Public AI Reporter

Highly Commended - Webedia KSA

— Moving the Nation Without Moving the Budget

Best Partnership Campaign

Winner - VML

— Coca-Cola - I See Coke

Highly Commended - Science & Sunshine

— Lay's x KFC Worth The Wait

Highly Commended - VML

— AJVA Ford & HungerStation - That Affordable
Sponsored by Social Eyez

Best Governmental Campaign

Winner - fitameen Creative Communication

— Sah: The Path to Financial Empowerment

Winner - Webedia KSA

— Moving the Nation Without Moving the Budget

Highly Commended - Digitect

— Safety in Simplicity by the Ministry of Interior
Sponsored by MMS

Media Team of the Year

Winner - Social Clinic

— Social Clinic

Business Growth Team of the Year

Winner - Webedia KSA

— Webedia KSA

Creative Team of the Year

Winner - VML

— VML Riyadh
Sponsored by Platformance

Marketing Communications Team of the Year

Winner - ROSHN Group

— ROSHN Group
Sponsored by Brandship

Creative Leader of the Year

Winner - VML

— Firas Ghannam

Highly Commended - Onsor Mosha

— Abdullah Alrowis

Marketing Leader of the Year

Winner - ROSHN Group

— Ghada Alrumayan

Highly Commended - Saudi Sports for All Federation

— Ammar Omar Alamro
Sponsored by dms

Agency Leader of the Year

Winner - VML

— Camille Haddad

Highly Commended - Social Clinic

— Rayyan Jamjoom

Agency Growth Person of the Year

Winner - Habbar

— Alhareth Khalid Albelaihed

Highly Commended - Onsor Mosha

— Yara Al-Dossary

Young Creative of the Year

Winner - Habbar

— Abdullah Tariq

Highly Commended - Onsor Mosha

— Alwaleed Abdulaziz Alslamah

Young Marketer of the Year

Winner - ROSHN Group

— Ola Abuelberak

Highly Commended - Tajalla Creative Agency

— Kholoud AlBarq

Best Empowerment Campaign

Winner - SRMG Labs

— Sound of the Flag

Winner - TBWA\RAAD

— KFC: “The Original Gamechangers”

Highly Commended - VML

— Hunger Station - Tip Time

Best Innovative Campaign

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - Webedia KSA

— Moving the Nation Without Moving the Budget

Best Cultural Campaign

Winner - Burson

— Burson & Royal Commission for AlUla – I Care

Highly Commended - MMS Communications Saudi Arabia

— Leo Burnett KSA, Saatchi & Saatchi Middle East & Saudia – Rihla (Journey)

Highly Commended - VML

— stc - Pay with Poetry
Sponsored by Social Eyez

Best National Day Holiday Campaign

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - Dentsu

— Dentsu MENA & Hungerstation - Fananees

Highly Commended - VML

— stc - Baity Battle
Sponsored by Flynas

Best Sustainability Campaign

Winner - Serviceplan

— The Treeless Map

Highly Commended - VML

— Nova - From This Land, For This Land

Best Environmental Campaign

Winner - Burson

— Burson & Royal Commission for AlUla – I Care

Highly Commended - Serviceplan

— The Treeless Map

Best Destination Campaign

Winner - MBC Media Solutions

— The Weatherman روح السعودية activation by Saudi Tourism Authority in partnership with MMS

Highly Commended - MMS Communications Saudi Arabia

— Leo Burnett KSA & Saudia – Driving World Cup Visitors to Saudi Arabia

In light of the current regional situation, Athar – Saudi Festival of Creativity and the Athar Awards have been postponed to the second quarter of 2027. New dates and further details regarding the rescheduled festival and awards will be announced as soon as they are confirmed.

We thank our community for its continued support and understanding, and look forward to bringing the industry together again in 2027. Please stay tuned as more information will soon follow.