2024 Shortlist - Athar Festival Awards

Best Empowerment Campaign

Fitameen Creative Communication

— Sah: The Path to Financial Empowerment

Hunak

— Oboor Day Care Centers for Disabled Children الفرق كبير – There’s a big difference.

Publicis Sapient

— Her Voice Podcast Season 2 by Mastercard

Social Clinic

— Social Clinic & NMC Kia – Don’t Ignore the Signs

SRMG Labs

— Sounds of the Flag

SRMG Labs

— Newspaper Courts

TBWARAAD

— KFC: “The Original Gamechangers”

VML

— Hunger Station - Tip Time

VML

— stc - Redeem Freedom

VML

— stc - Hearing Trade

Warner Bros Discovery

— The Buddy Network by Cartoon Network

Webedia KSA

— Small Step for Man, a Giant Transformation for the Nation

Webedia KSA

— Sympathy for the Lazy

Best Innovative Campaign

Dentsu

— Dentsu MENA & Hungerstation - Hungerstation Snapverse

FP7 McCann - Riyadh

— FP7McCann, UM, Diriyah Season - TikTok Out of Phone

Interesting Times DMCC

— The Gigacoin - Red Bull MOBILE

Leo Burnett

— Sync – The Sync-ervention

Serviceplan

— The Playable Takover

SRMG Labs

— Sound of the Flag

SRMG Labs

— Sounds of the Land

UM KSA

— Breaking Boundaries: Diriyah Season’s Global TikTok OOP First for The People

VML

— Coca Cola - I See Coke

VML

— HungerStation - The Subconscious Order

VML

— AJVA Ford & HungerStation - That Affordabel

VML

— stc - Baity Battle

Webedia KSA

— Moving the Nation Without Moving the Budget

Webedia KSA

— Sympathy for the Lazy

Best Cultural Campaign

Burson

— Burson & Royal Commission for AlUla – I Care

Diriyah Gate Development Authority (DGDA)

— Diriyah, The Road to Hajj

Droga5 London & Accenture Song Middle East

— Qiddiya – The Future of Performing Arts

Heritage Comission

— Heritage Commission

Horizon FCB Dubai

— Lipton - Wanasa Mkamela

MBC Media Solutions

— Saudi Tourism Authority & MBC Media Solutions partnered to create a movement of “Saudi Hafawa”- welcoming the world

MMS COMMUNICATIONS SAUDI ARABIA LTD

— Leo Burnett KSA, Saatchi & Saatchi Middle East & Saudia – Rihla (Journey)

Publicis Middle East

— Melts are not for sharing

Science & Sunshine

— Spotify. We got your Tarab.

Serviceplan

— THE TOYOTA FAMILY

The Bold Group

— The Bold Group & Royal Commission of AlUla (RCU) - Dar AlUla Band

The Fullstop

— Alexa gets you!

VML

— stc - Pay with Poetry

VML

— stcpay Eidiya 18+

VML

— Hunger Station - Birthmark Stories

VML

— Kudu - Shrimp Vs. Prawns

Webedia KSA

— You Dad Is The Best Bank In The World

Webedia KSA

— A Nation Founded On Motion

Best National Holiday Campaign

Acquaint Communications

— Saudi Nature is one | طبع السعودي واحد

Dentsu

— Dentsu MENA & Hungerstation - Fananees

Dentsu

— Carat Middle East & Ferrero - Nutella Soundtrack Your Iftar

DNA Studio

— \عيالي فداها\

FP7 McCann - Riyadh

— FP7McCann & Budget KSA - Founding Day Campaign

MNJM advertising agency

— You won't find its equal campaign.

Social Clinic

— Social Clinic & Saudi Tourism Authority – Eidkom Hena “Your Eid is Here”

SRMG Labs

— Sound of the Flag

VML

— stc - Baity Battle

VML

— Almarai - The Non-Sponsored Sponsors of Ramadan

VML

— Almarai - Mama Sara & Sara

VML

— HungerStation - Delivery from the Future

Webedia KSA

— A Nation Founded On Motion

Best Sustainability Campaign

PwC Middle East

— On the road to net zero: Leveraging strategic partnerships for meaningful impact

Saudi Water Authority - SWA

— Sustainability and Innovation Campaign created by the Saudi Water Authority

Serviceplan

— The Treeless Map

VML

— stc - Hearing Trade

VML

— Almarai - Less is More

VML

— Nova - From This Land, For This Land

Onsor Mosha

— Onsor Mosha NEOM Social Responsibility A Change Today

Best Environmental Campaign

Burson

— Burson & Royal Commission for AlUla – I Care

Hewar Group

— KARNR's Friend

Saudi Water Authority - SW

— Sustainability and Innovation Campaign created by the Saudi Water Authority

Serviceplan

— The Treeless Map

SIGN

— Environmental

Skyne - the partner to grow your brand

— Al Shifa Honey Rebranding by Skyne

The Bold Group

— The Bold Group & Alwaleed Philanthropies – Atlai The First Public AI Reporter

VML

— Almarai - Less is More

VML

— Nova - From This Land, For This Land

Zan Agency

— Credits: Zan Agency Diplomatic Quarter Hoarding

Best Destination Campaign

Bassmat Advertising Company

— Socializing Saudi Arabia at Dubai Expo 2021

Bloomberg Media Studios

— The Most Amazing

Deloitte

— Deloitte Digital & Royal Commission For AlUla (RCU) - Forever Revitalising

DNA Studio

— Riyadh's Outlet Festival اكشخ بدون ماتبذخ

FP7 McCann - Riyadh

— FP7McCann & Diriyah Season - Diriyah Season

ROSHN Group

— ROSHN Saudi League Campaign

LeadGen

— “LeadGen Arabia & Saudi Motorsports Company – Overtake The Future: SAGP F1 2024”

MBC Media Solutions

— Saudi Tourism Authority in partnership with MMS have activated the brand روح السعودية and created a disruptive “Weatherman” stunt during the TV News Bulletin

MMS COMMUNICATIONS SAUDI ARABIA LTD

— Leo Burnett KSA & Saudia – Driving World Cup Visitors to Saudi Arabia

MMS COMMUNICATIONS SAUDI ARABIA LTD

— Leo Burnett, KSA & Saudia Airlines – Stopover Visa Campaign

MSL and Saudi Tourism Authority

— The ‘Rethink Summer’ campaign, ‘Saudi Summer is Next Door’

SAUDI TOURISM AUTHORITY

— Saudi Tourism Authority in partnership with Rinascente and ITA Airways activated the brand Saudi Welcome to Arabia.

Social Clinic

— Social Clinic & AROYA Cruises – AROYA Cruises Launch Journey

Tajalla Creative Agency

— Tajalla Creative Agency - Merwas Brand Identity

Tarek Nour Saudi Arabia

— Saudi Tourism Authority | A Blessed Umrah... All Year Round

Best National Development Campaign

Droga5 London & Accenture Song Middle East

— Qiddiya – Play Life

FP7 McCann - Riyadh

— FP7McCann & Diriyah Season - Diriyah Season

Habbar

— stc newtrack

iMetric Digital

— iMetric Digital x MBSC (Prince Mohammed Bin Salman College) - Recruiting the best talents for Masters Program

Landor

— Made to Change

Skyne - the partner to grow your brand

— Municipal Sectoral Committees branding by Skyne

DUCKLIFE

— U WALK JEDDAH GRAND OPENING

VML

— Roshn - Warefa: Outdoor Living Reimagined

VML

— stc EBU - Future Proof

Best Transformation Campaign

ArabyAds/DMENTA Agency

— Pivotal Point – نقطة تحول

Digitect

— Abdual Samad Al Qurashi for Women -You are the fragrance of life and the brilliance of the universe

Gulf Health Council

— Gulf Health Council- Draw a line: between yourself and occupational burnout

Leo Burnett

— Sync – The Sync-ervention

MMS COMMUNICATIONS SAUDI ARABIA LTD

— Leo Burnett KSA & Saudia Airlines – Travel Companion

Skyne - the partner to grow your brand

— Care Medical - the heart of healthcare by Skyne

TBWARAAD

— KFC: [CHICKEN]STOCK

VML

— stc - Hearing Trade

VML

— stc EBU - Future Proof

Best Campaign for The Future of Saudi Arabia

Deloitte

— Deloitte Digital & Royal Commission For AlUla (RCU) - Forever Revitalising

Droga5 London & Accenture Song Middle East

— Qiddiya – Play Life

Landor

— NEOM – A New Future

Leo Burnett

— Sync – The Sync-ervention

MBC Media Solutions

— Saudi Tourism Authority & MBC Media Solutions partnered to create a movement of “Saudi Hafawa”- welcoming the world

NOB

— Hatha Ana – هذا أنا

Serviceplan

— The Treeless Map

Serviceplan

— Rally Jameel

SRMG Labs

— Sound of the Flag

SRMG Labs

— Newspaper Courts

Warner Bros Discovery

— The Buddy Network by Cartoon Network

Best Business Growth Campaign

Boopin

— Baja – Driving Consumer Pull

Interesting Times DMCC

— The Gigacoin - Red Bull MOBILE

Science & Sunshine

— The Lay's Heist

Science & Sunshine

— Lay's x KFC Worth The Wait

TBWARAAD

— Nissan’s Keep Asking Why

VML

— Coca Cola - I See Coke

VML

— Almarai - The First Milk Motto

VML

— stcpay Eidiya 18+

VML

— HungerStation - The Subconscious Order

VML

— Almarai - The Non-Sponsored Sponsors of Ramadan

VML

— Almarai - Mama Sara & Sara

Best Not for Profit Campaign

albrand

— albrand & Misk – Innovation Diwan 2023

Gulf Health Council

— Akwan and Gulf Health Council- Draw a line: between yourself and occupational burnout

SIGN

— Not for Profit

Social Clinic

— Social Clinic & NMC Kia – Don’t Ignore the Signs

SRMG Labs

— Sound of the Flag

The Bold Group

— The Bold Group & Alwaleed Philanthropies – Atlai The First Public AI Reporter

Webedia Company for Video and Audio Production Company Limited (Webedia KSA)

— A Nation Founded On Motion

Webedia Company for Video and Audio Production Company Limited (Webedia KSA)

— Moving the Nation Without Moving the Budget

Webedia Company for Video and Audio Production Company Limited (Webedia KSA)

— Sympathy for the Lazy

Best Partnership Campaign

CSM Sport and Entertainment

— The Secret Driver, Saudia

Dentsu

— Dentsu MENA & Hungerstation - Hungerstation Snapverse

Interesting Times DMCC

— The fastest-growing events company partners with the fastest team

Leo Burnett

— Sync – The Sync-ervention

Red Sea Global

— Red Sea Global & Al Ahli FC – Platinum Sponsorship Partnership

Science & Sunshine

— Lay's x KFC Worth The Wait

Science & Sunshine

— The Lay's Heist

Serviceplan

— The Playable Takeover

Social Clinic

— Social Clinic & NMC Kia – Don’t Ignore the Signs

TBWARAAD

— KFC Cheetos: Partners in Crunch

TBWARAAD

— Making Music: the (original) recipe for success.

VML

— Coca-Cola - I See Coke

VML

— AJVA Ford & HungerStation - That Affordabel

VML

— stc - Baity Battle

VML

— Almarai - The First Milk Motto

VML

— Almarai - The Non-Sponsored Sponsors of Ramadan

VML

— Kudu - Shrimp Vs. Prawns

Best Governmental Campaign

Digitect

— Safety in Simplicity by the Ministry of Interior

fitameen Creative Communication

— Sah: The Path to Financial Empowerment

FP7 McCann - Riyadh

— FP7McCann & Diriyah Foundation - Journey of a Nation - Founding Day Campaign

Quality of Live Program (مركز برنامج جودة الحياة)

— أنت أساسها

Social Clinic

— Social Clinic & Saudi Tourism Authority – عيدكم هنا (Your Eid is Here)

Tarek Nour Saudi Arabia

— Saudi Tourism Authority | A Blessed Umrah... All Year Round

UTURN

— UTURN Entertainment and Jeddah Season – Elevating Jeddah Season 2024's Appeal through content

VML

— stc - Redeem Freedom

Webedia KSA

— Moving the Nation Without Moving the Budget

Webedia KSA

— Small Step for Man, a Giant Transformation for the Nation

Webedia KSA

— A Nation Founded On Motion