Judging Criteria

Judged by esteemed industry experts who follow a robust judging process that includes a group briefing session, a full briefing document to assist when judging and a secure online judging portal. Jury members score the entries accordingly and these scores are then combined and calculated to determine the winners.

Jury only have access to the entries between the allocated judging time frame and we ensure that any jury members from an organisation also submitting entries, are kept entirely separate from judging those particular categories that their organisation has entered into.

The Athar team ensure and uphold that the awards are ethical, transparent and respected.

Entries for the Athar Awards are submitted from a wide range of organisations and sectors from across the Kingdom and we therefore will select the jury with knowledge and experience to reflect that.

Creative leaders are invited from a range of sectors based on their knowledge, expertise and skills, giving assurance to anyone who enters the awards that their submission is judged by the very best of our profession.

Nominate yourself or someone else to join The Jury here.

Entries should not exceed 1000 words in total and should relate to work undertaken from 01 January 2024 – 31 July 2025 inclusive.

Campaign Awards

The Jury will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Summary
  • Overview
  • Research
  • Idea
  • Strategy
  • Execution
  • Results

Any entries that do not include information under all of these headings will be marked down. You must include a video up to 2 minutes and 1-2 images as supporting materials.

Leadership Awards

Each entry must include information under the following headings:

  • Summary
  • People & Effective Leadership
  • Creativity & Innovation
  • Performance
  • Talent Empowerment
  • Industry Contribution

Any entries that do not include information under all of these headings will be marked down. If appropriate, you may include up to three pieces of supporting materials.

Young Talent Awards

Each entry must include information under the following headings:

  • Summary
  • Performance and Achievements
  • Team Relationships
  • Contribution to the Business
  • Stakeholder Management
  • Industry Passion

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Team Awards

Each entry must include information under the following headings:

  • Summary
  • New Business / Business Growth
  • Clients
  • People and Culture
  • Innovation
  • Industry Advancement

Any entries that do not include information under all of these headings will be marked down.

You must include a video up to 2 minutes and 1-2 images as supporting materials.

Confidentiality

  • All members of the jury will be required to sign confidentiality agreements prior to receiving any entries.
  • Organisations participating in the jury can enter the awards, but they will not be involved in judging the categories that they or their clients have entered.
  • All jury members will be presented with clear guidance on marking the entries.
  • The shortlist will be defined by the highest scoring entries.
  • Access to the entries and judging system is limited to our Jury and the Awards administration team only.
  • Athar Awards reserve the right to publish submissions from the winners and shortlisted entrants.
  • Jury members may enter the awards, but they will not be permitted to assess any category they, their clients or any other conflict of interest have entered.
  • All entries will be checked they have been entered into the correct category criteria and re-allocated into correct categories if necessary.
  • To ensure fair and impartial judging, the entrant’s name will be anonymised during the judging process, allowing the work to be assessed solely on its merit.
Standard Entry Deadline
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