2025 Winners

Congratulations to our 2025 Athar Festival Award Winners

Sponsored by STA

Best Empowerment Campaign

Gold - SRMG Labs

— The Second Release | Billboard Arabia

Silver - VML

— stc - Speak My Language

Bronze - VML

— Almarai – The Milk Motto
Sponsored by Bloomberg Media

Best Innovative Campaign

Gold - VML

— stc - Blind Seats

Silver - VML

— stc - Speak My Language

Bronze - VML

— Hungerstation – The Social Feed
Sponsored by SADU Media

Best Cultural Campaign

Gold - VML

— stc – The Face of Mudhi

Silver - SRMG Labs

— The Second Release | Billboard Arabia

Bronze - Serviceplan

— Toyota Reclaims Toyota
Sponsored by FOAJ Communications Group

Best National Holiday Campaign

Gold - SRMG Labs

— The Second Release | Billboard Arabia

Silver - Leo Burnett Jeddah

— “Our Story: Where It All Began”

Bronze - VML

— stc – The Face of Mudhi
Sponsored by Flynas

Best Sustainability Campaign

Gold - Habbar

— STC - Don't Let The Screen Raise Your Child

Silver - شركة تاتش لصناعة المحتوى

— الحملة الوطنية

Bronze - Bloomberg Media Studios

— The Re: Generation Destination

Best Environmental Campaign

Gold - Burson

— UNCCD COP16 Missed Calls From The Land

Silver - Capgemini Invent / frog

— Quest for Hope
Sponsored by SEC

Best National Development Campaign

Gold - VML

— PIF – The PIF Effect

Silver - SRMG Labs

— The Second Release | Billboard Arabia

Bronze - Habbar

— PIF - A Legacy That Matters
Sponsored by Digitect

Best Campaign for The Future of Saudi Arabia

Gold - Webedia

— Asaan Heritage Alive

Silver - VML

— PIF – The PIF Effect

Bronze - Ithra

— iRead 2024: Rooted in Culture, powered by Youth
Sponsored by The National Advertising and Promotion Committee - Saudi Chamber

Best Business Growth Campaign

Gold - Habbar

— Floward - Valentine's Day

Silver - VML

— Kudu – Shabab El Bomb

Bronze - Serviceplan

— Toyota Reclaims Toyota

Best Not for Profit Campaign

Gold - VML

— stc - Blind Seats

Silver - Webedia

— The Life Long Receipt - SNB

Bronze - MadTomato Agency

— Jood Eskan Charitable Campaign
Sponsored by Tawuniya

Best Partnership Campaign

Gold - AKQA MENA

— adidas Loomhood

Silver - SRMG Labs

— The Second Release | Billboard Arabia

Bronze - VML

— stc - Blind Seats

Best Artificial Intelligence / Augmented Reality Powered Campaign

Gold - VML

— Hungerstation - The Shaded Route

Silver - VML

— Hungerstation – The Social Feed

Bronze - Carat

— Into the Snapverse

Best Fintech Solutions & Ecommerce Campaign

Gold - Serviceplan

— Toyota Reclaims Toyota

Silver - VML

— Hungerstation – The Social Feed

Bronze - Habbar

— Barq - Game on
Sponsored by Naghi Motors

Best Campaign for Luxury Lifestyle

Gold - Insignia

— Shebara - Where Luxury is Forever

Silver - Insignia

— Desert Rock - Luxury that Rises Above It All

Bronze - Social Clinic

— “Yalla? ” A Voyage into Modern Arab Luxury
Sponsored by Boomtown

Best Video Storytelling Campaign

Gold - Habbar

— Floward - Valentine's Day

Silver - the fullstop

— Mama Sarah & Sarah

Bronze - MBC Shahid

— Epic Originals: The Seal of Impact

Young Creative of the Year

Gold - Akwan

— Mohammed Alnamlah

Silver - VML Riyadh

— Sara Albrahim
Sponsored by Alfan

Young Marketer of the Year

Gold - Governmental Entity

— Ghala Alghamdi

Silver - Saudi Sports For All Federation

— Abdulaziz BinHassan
Sponsored by International Women Board of Directors

Creative Leader of the Year

Gold - SRMG Labs

— Fadi Mroue

Silver - VML Riyadh

— Firas Ghannam
Sponsored by Bassmat

Marketer of the Year

Gold - 3,6T | Three Sixty Degree Marketing

— Abdulrahman Al Khalifa

Silver - Care Medical Company

— Abdullah Aljewaie
Sponsored by MMS

Agency Growth Person of the Year

Gold - Webedia KSA

— Mazen Mitri

Silver - Audiom

— Abdulrahman Albahri
Sponsored by Balaconah

Independent Agency Leader of the Year

Gold - Webedia Arabia Group

— George Maktabi

Silver - Audiom

— Abdulaziz Saleem
Sponsored by ICCO

PR Leader of the Year

Gold - ROSHN Group

— Mohammed AlMansour

Silver - W7Worldwide

— Abdulrahman Inayat
Sponsored by Pinterest

Media Leader of the Year

Gold - Sports Boulevard Foundation

— Ahmad bin Askar

Silver - Saudi Gazette

— Anas Alyusuf

Disruptor of the Year

Gold - ROSHN Group

— Waseem Khashan

Silver - TAM Development

— Abdullah Husain Bamatraf

Creative Designer of the Year

Gold - Webedia KSA

— Felipe Martins

Silver - Salic

— Saad Alkheder
Sponsored by Lyres

Director of the Year

Gold - Whizz Film

— Malek Al Hamami

Silver - DNA Studio

— Mohammed AlMulla
Sponsored by Kliq

Influencer of the Year

Gold - Khulood Olaqi

StartUp of the Year

Gold - Fosfor

Silver - Makhraj

Sponsored by Platformance

Business Growth Team of the Year

Gold - Webedia

Sponsored by Pinterest

Media Team of the Year

Gold - LeadGen

Silver - ROSHN Group

Sponsored by Massive Music

Production Team of the Year

Gold - Whizz Film

Silver - Purple Brain

Sponsored by Anghami

Marketing Communications Team of the Year

Gold - VML

Silver - ROSHN Group

Sponsored by STA

Creative Team of the Year

Gold - SRMG Labs

Silver - VML

Sponsored by Onsor Mosha

Best Destination Campaign

Gold - TBWARAAD

— Snaps of NEOM

Silver - STA x Nativex

— Saudi Welcome to Arabia and Doraemon; Driving footfall to Wonders of Arabia experience at EXPO Osaka 2025

Bronze - STA x MSL Group X BETC

— This land is calling
Sponsored by Creative Summit

Best Transformation Campaign

Gold - VML

— stc - Blind Seats

Silver - VML

— Hungerstation - The Shaded Route

Bronze - Consulum

— Ministry of Culture Saudi Pavilion Expo 2025 Osaka
Sponsored by Promovision

Best Governmental Campaign

Gold - Interesting Times x Balady

— To all maps of the past: Thank you and Goodbye!

Silver - Consulum

— Ministry of Culture Saudi Pavilion Expo 2025 Osaka

Bronze - VML

— PIF – The PIF Effect

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