2024 Winners

Congratulations to our 2024 Athar Festival Award Winners

Best Empowerment Campaign

Winner - SRMG Labs

— Sound of the Flag

Winner - TBWA\RAAD

— KFC: “The Original Gamechangers”

Highly Commended - VML

— Hunger Station - Tip Time
Sponsored by Tajalla

Best Innovative Campaign

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - Webedia KSA

— Moving the Nation Without Moving the Budget

Best Cultural Campaign

Winner - Burson

— Burson & Royal Commission for AlUla – I Care

Highly Commended - MMS Communications Saudi Arabia

— Leo Burnett KSA, Saatchi & Saatchi Middle East & Saudia – Rihla (Journey)

Highly Commended - VML

— stc - Pay with Poetry
Sponsored by Social Eyez

Best National Day Holiday Campaign

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - Dentsu

— Dentsu MENA & Hungerstation - Fananees

Highly Commended - VML

— stc - Baity Battle
Sponsored by Flynas

Best Sustainability Campaign

Winner - Serviceplan

— The Treeless Map

Highly Commended - VML

— Nova - From This Land, For This Land

Best Environmental Campaign

Winner - Burson

— Burson & Royal Commission for AlUla – I Care

Highly Commended - Serviceplan

— The Treeless Map

Best Destination Campaign

Winner - MBC Media Solutions

— The Weatherman روح السعودية activation by Saudi Tourism Authority in partnership with MMS

Highly Commended - MMS Communications Saudi Arabia

— Leo Burnett KSA & Saudia – Driving World Cup Visitors to Saudi Arabia
Sponsored by STA

Best National Development Campaign

Winner - Droga5 London & Accenture Song Middle East

— Qiddiya – Play Life

Highly Commended - Landor

— Made to Change

Best Transformation Campaign

Winner - TBWA/RAAD

— KFC: [CHICKEN]STOCK

Highly Commended - Leo Burnett

— Sync – The Sync-ervention
Sponsored by Digitect

Best Campaign for The Future of Saudi Arabia

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - Serviceplan

— The Treeless Map

Highly Commended - SRMG Labs

— Newspaper Courts
Sponsored by NOB

Best Business Growth Campaign

Winner - VML

— Coca Cola - I See Coke

Highly Commended - Science & Sunshine

— The Lay's Heist

Best Not for Profit Campaign

Winner - SRMG Labs

— Sound of the Flag

Highly Commended - The Bold Group

— The Bold Group & Alwaleed Philanthropies – Atlai The First Public AI Reporter

Highly Commended - Webedia KSA

— Moving the Nation Without Moving the Budget

Best Partnership Campaign

Winner - VML

— Coca-Cola - I See Coke

Highly Commended - Science & Sunshine

— Lay's x KFC Worth The Wait

Highly Commended - VML

— AJVA Ford & HungerStation - That Affordable
Sponsored by Social Eyez

Best Governmental Campaign

Winner - fitameen Creative Communication

— Sah: The Path to Financial Empowerment

Winner - Webedia KSA

— Moving the Nation Without Moving the Budget

Highly Commended - Digitect

— Safety in Simplicity by the Ministry of Interior
Sponsored by MMS

Media Team of the Year

Winner - Social Clinic

— Social Clinic

Business Growth Team of the Year

Winner - Webedia KSA

— Webedia KSA

Creative Team of the Year

Winner - VML

— VML Riyadh
Sponsored by Platformance

Marketing Communications Team of the Year

Winner - ROSHN Group

— ROSHN Group
Sponsored by Brandship

Creative Leader of the Year

Winner - VML

— Firas Ghannam

Highly Commended - Onsor Mosha

— Abdullah Alrowis
Sponsored by Uturn

Marketing Leader of the Year

Winner - ROSHN Group

— Ghada Alrumayan

Highly Commended - Saudi Sports for All Federation

— Ammar Omar Alamro
Sponsored by dms

Agency Leader of the Year

Winner - VML

— Camille Haddad

Highly Commended - Social Clinic

— Rayyan Jamjoom

Agency Growth Person of the Year

Winner - Habbar

— Alhareth Khalid Albelaihed

Highly Commended - Onsor Mosha

— Yara Al-Dossary
Sponsored by Kijamii

Young Creative of the Year

Winner - Habbar

— Abdullah Tariq

Highly Commended - Onsor Mosha

— Alwaleed Abdulaziz Alslamah

Young Marketer of the Year

Winner - ROSHN Group

— Ola Abuelberak

Highly Commended - Tajalla Creative Agency

— Kholoud AlBarq