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2024 Winners
2024 Winners
Congratulations to our 2024 Athar Festival Award Winners
Best Empowerment Campaign
Winner - SRMG Labs
— Sound of the Flag
Winner - TBWA\RAAD
— KFC: “The Original Gamechangers”
Highly Commended - VML
— Hunger Station - Tip Time
Sponsored by
Best Innovative Campaign
Winner - SRMG Labs
— Sound of the Flag
Highly Commended - Webedia KSA
— Moving the Nation Without Moving the Budget
Best Cultural Campaign
Winner - Burson
— Burson & Royal Commission for AlUla – I Care
Highly Commended - MMS Communications Saudi Arabia
— Leo Burnett KSA, Saatchi & Saatchi Middle East & Saudia – Rihla (Journey)
Highly Commended - VML
— stc - Pay with Poetry
Sponsored by
Best National Day Holiday Campaign
Winner - SRMG Labs
— Sound of the Flag
Highly Commended - Dentsu
— Dentsu MENA & Hungerstation - Fananees
Highly Commended - VML
— stc - Baity Battle
Sponsored by
Best Sustainability Campaign
Winner - Serviceplan
— The Treeless Map
Highly Commended - VML
— Nova - From This Land, For This Land
Best Environmental Campaign
Winner - Burson
— Burson & Royal Commission for AlUla – I Care
Highly Commended - Serviceplan
— The Treeless Map
Best Destination Campaign
Winner - MBC Media Solutions
— The Weatherman روح السعودية activation by Saudi Tourism Authority in partnership with MMS
Highly Commended - MMS Communications Saudi Arabia
— Leo Burnett KSA & Saudia – Driving World Cup Visitors to Saudi Arabia
Sponsored by
Best National Development Campaign
Winner - Droga5 London & Accenture Song Middle East
— Qiddiya – Play Life
Highly Commended - Landor
— Made to Change
Best Transformation Campaign
Winner - TBWA/RAAD
— KFC: [CHICKEN]STOCK
Highly Commended - Leo Burnett
— Sync – The Sync-ervention
Sponsored by
Best Campaign for The Future of Saudi Arabia
Winner - SRMG Labs
— Sound of the Flag
Highly Commended - Serviceplan
— The Treeless Map
Highly Commended - SRMG Labs
— Newspaper Courts
Sponsored by
Best Business Growth Campaign
Winner - VML
— Coca Cola - I See Coke
Highly Commended - Science & Sunshine
— The Lay's Heist
Best Not for Profit Campaign
Winner - SRMG Labs
— Sound of the Flag
Highly Commended - The Bold Group
— The Bold Group & Alwaleed Philanthropies – Atlai The First Public AI Reporter
Highly Commended - Webedia KSA
— Moving the Nation Without Moving the Budget
Best Partnership Campaign
Winner - VML
— Coca-Cola - I See Coke
Highly Commended - Science & Sunshine
— Lay's x KFC Worth The Wait
Highly Commended - VML
— AJVA Ford & HungerStation - That Affordable
Sponsored by
Best Governmental Campaign
Winner - fitameen Creative Communication
— Sah: The Path to Financial Empowerment
Winner - Webedia KSA
— Moving the Nation Without Moving the Budget
Highly Commended - Digitect
— Safety in Simplicity by the Ministry of Interior
Sponsored by
Media Team of the Year
Winner - Social Clinic
— Social Clinic
Business Growth Team of the Year
Winner - Webedia KSA
— Webedia KSA
Creative Team of the Year
Winner - VML
— VML Riyadh
Sponsored by
Marketing Communications Team of the Year
Winner - ROSHN Group
— ROSHN Group
Sponsored by
Creative Leader of the Year
Winner - VML
— Firas Ghannam
Highly Commended - Onsor Mosha
— Abdullah Alrowis
Sponsored by
Marketing Leader of the Year
Winner - ROSHN Group
— Ghada Alrumayan
Highly Commended - Saudi Sports for All Federation
— Ammar Omar Alamro
Sponsored by
Agency Leader of the Year
Winner - VML
— Camille Haddad
Highly Commended - Social Clinic
— Rayyan Jamjoom
Agency Growth Person of the Year
Winner - Habbar
— Alhareth Khalid Albelaihed
Highly Commended - Onsor Mosha
— Yara Al-Dossary
Sponsored by
Young Creative of the Year
Winner - Habbar
— Abdullah Tariq
Highly Commended - Onsor Mosha
— Alwaleed Abdulaziz Alslamah
Young Marketer of the Year
Winner - ROSHN Group
— Ola Abuelberak
Highly Commended - Tajalla Creative Agency
— Kholoud AlBarq