The Jury will read and pre-score all entry forms, considering any supporting materials submitted. The Jury will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All the pre-scores will then be combined, and the highest-scoring entries will determine the shortlists.
The Jury will meet to discuss the highest-scoring entries and then agree on the winner for each category.
Creative leaders are invited from a range of sectors based on their knowledge, expertise and skills, giving assurance to anyone who enters the awards that their submission is judged by the very best of our profession.
Nominate yourself or someone else to join The Jury here.
Entries should not exceed 1000 words in total and should relate to work undertaken from 01 January 2022 – 29 August 2024 inclusive.
Campaign Awards
The Jury will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Summary
- Overview
- Research
- Idea
- Strategy
- Execution
- Results
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Leadership Awards
Each entry must include information under the following headings:
- Summary
- People & Effective Leadership
- Creativity & Innovation
- Performance
- Female or Youth Empowerment
- Industry Contribution
Any entries that do not include information under all of these headings will be marked down. If appropriate, you may include up to three pieces of supporting materials.
Young Talent Awards
Each entry must include information under the following headings:
- Summary
- Performance and Achievements
- Team Relationships
- Contribution to the Business
- Stakeholder Management
- Industry Passion
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Team Awards
Each entry must include information under the following headings:
- Summary
- New Business / Business Growth
- Clients
- People and Culture
- Innovation
- Industry Advancement
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Confidentiality
- All members of the jury will be required to sign confidentiality agreements prior to receiving any entries.
- Organisations participating in the jury can enter the awards, but they will not be involved in judging the categories that they or their clients have entered.
- All jury members will be presented with clear guidance on marking the entries.
- The shortlist will be defined by the highest scoring entries.
- Access to the entries and judging system is limited to our Jury and the Awards administration team only.
- Athar Awards reserve the right to publish submissions from the winners and shortlisted entrants.
- Jury members may enter the awards, but they will not be permitted to assess any category they, their clients or any other conflict of interest have entered.
- All entries will be checked they have been entered into the correct category criteria and re-allocated into correct categories if necessary.
