2025 Shortlist - Athar Festival Awards

Best Empowerment Campaign

Create. Group

— Create. Group x Volkswagen

FP7 McCann

— Level Up Together

Habbar

— Inside the Artist's Head

Habbar

— Don't Let The Screen Raise Your Child

Habbar

— Representative of Manhood

JACO ARABIA

— Power to the Players: The Creator Empowerment Trilogy

MMS Communications Saudi Arabia

— Nescafe RTD | Bikeifi – That's what I want

MullenLowe MENA

— The Art of Stains

Onsor Mosha

— Authority of People with Disabilities Campaign for People with Disabilities

SRMG Labs

— The Second Release | Billboard Arabia

VML

— stc - Speak My Language

VML

— Almarai – The Milk Motto

VML

— Hungerstation - The Shaded Route

VML

— Jarir – It Makes All the Difference

VML

— stc - Blind Seats

Best Innovative Campaign

Capgemini Invent / frog

— Quest for Hope

Dentsu

— Into the Snapverse

Habbar

— Game on with barq

JACO ARABIA

— JACO Growth Trilogy

Serviceplan

— Toyota Reclaims Toyota

SRMG Labs

— The Second Release | Billboard Arabia

TBWARAAD

— KFC Original Fake Games

the fullstop

— Almarai - Context Matters

TTP Creative Agency

— Tawuniya Drive App

VML

— stc - Blind Seats

VML

— stc - Speak My Language

VML

— Hungerstation – The Social Feed

VML

— Hungerstation - The Shaded Route

Sponsored by

Best Cultural Campaign

AKQA Saudi for Advertising

— adidas Loomhood

Dentsu

— Heinz Going Brandless

FP7McCann

— Today, It Has To Be Saudi

Habbar

— Valentine's Day with Floward

MMS- Leo Burnett- Jeddah

— “Our Story: Where It All Began”

MMS- Leo Burnett- Jeddah

— The Saudi Genome

MullenLowe MENA

— The Art of Stains

Serviceplan

— Toyota Reclaims Toyota

SRMG Labs

— The Second Release | Billboard Arabia

the fullstop

— Mama Sarah & Sarah

VML

— stc – The Face of Mudhi

VML

— Coke – Coke Emoji

VML

— Kudu – Shabab El Bomb

We Are Social Middle East

— Home of Switz: For The Love of Samosa

Webedia

— The Life Long Receipt - SNB

Webedia

— Trigger Mug

Webedia

— Almarai Ice Cream Campaign

Best National Day Holiday Campaign

Another in Kingdom

— We don't need words to DREAM and ACHIEVE!

Dentsu

— Heinz Going Brandless

EssenceMediacom a WPP Media Brand

— Cultural Crowns: Priorin’s AR Headdress Campaign

MMS - Leo Burnett- Jeddah

— “Our Story: Where It All Began”

MMS - Leo Burnett- Jeddah

— The Saudi Genome

REP Agency

— Creative video commissioned by the General Authority for Defense Industries in celebration of Founding Day.

Sifr

— Ra’e Al-Awwalah

Social Clinic

— Choose Happiness

SRMG Labs

— The Second Release | Billboard Arabia

VML

— stc – The Face of Mudhi

VML

— stc bank - Greatness knows no Border

Webedia

— The Life Long Receipt - SNB

Best Sustainability Campaign

Bloomberg

— The Re:Generation Destination

Habbar

— Don't Let The Screen Raise Your Child

Trase

— Lucid Gravity – Sustainable by Design, Desirable by Nature

Touch

— الحملة الوطنية

Sadu Media

— Sadu Media — Production Partner, in collaboration with Extend the ad and the Ministry of Sports

Best Environmental Campaign

Burson

— UNCCD COP16 Missed Calls From The Land

Capgemini Invent / frog

— Quest for Hope

Best Destination Campaign

Capgemini Invent / frog

— Quest for Hope

Chrome Productions

— Diriyah: Oasis of Time

GOOD Productions

— Red Sea Global - Shebara

Insignia

— Shebara - A Timeless Destination

Nativex

— Visit Saudi & Doraemon; driving footfall to Wonders of Arabia experience at EXPO Osaka 2025

Sports Boulevard Foundation

— Sands Sports Park - Sand Dunes Festival

STA x MSL Group X BETC

— This Land is Calling

SWING

— Alkhabar in Alkhobar | The News in Alkhobar

TBWARAAD

— Snaps of NEOM

VML

— PIF – The PIF Effect

VML

— stc – Here Comes The Fun

Zenith Media

— Al Ula

Best National Development Campaign

Bloomberg

— The New Downtown

Habbar

— A Legacy That Matters

Habbar

— Inside the Artist's Head

Interesting Times x Balady

— To all maps of the past: Thank you and Goodbye!

Joy Films

— NEOM GOA CAMPAIGN

NHC

— NHC Rebranding Campaign

REP Agency

— Campaign commissioned by the Saudi Export Development Authority to promote Saudi products in France.

ROSHN Group

— ALMANAR Community Launch

Sports Boulevard Foundation

— SBF Opening Campaign

SRMG Labs

— The Second Release | Billboard Arabia

VML

— PIF – The PIF Effect

VML

— ROSHN Group – Building the Difference

Best Transformation Campaign

Consulum

— Meet Saudi

Habbar

— A Legacy That Matters

MadTomato Agency

— Jood Eskan Charitable Campaign

MBC

— Epic Originals: The Seal of Impact

Ministry of Health

— A Vibrant Healthy Nation

NHC

— NHC Strategic Transformation Campaign

Serviceplan

— Toyota Reclaims Toyota

UM MENAT

— STC Bank: Banking Reimagined in Saudi Arabia

VML

— stc - Blind Seats

VML

— Hungerstation - The Shaded Route

VML

— Jarir – It Makes All the Difference

VML

— PIF – The PIF Effect

VML

— Almarai – The Milk Motto

VML

— ROSHN Group – Building the Difference

Best Campaign for The Future of Saudi Arabia

Dentsu

— Her Voice Season 3 Empowering Saudi Women

Flint Culture

— iRead 2024: Rooted in Culture, powered by Youth

Habbar

— A Legacy That Matters

Sifr

— Make a Move

SRMG Labs

— The Second Release | Billboard Arabia

VML

— PIF – The PIF Effect

VML

— ROSHN Group – Building the Difference

VML

— Hungerstation - The Shaded Route

VML

— stc - Blind Seats

Webedia

— Asaan Heritage Alive

Best Business Growth Campaign

Dentsu

— Heinz Going Brandless

FP7McCann

— Today, It Has To Be Saudi

Habbar

— Valentine's Day with Floward

Habbar

— Game on with barq

Habbar

— Barq Launching Campaign 2025

JACO ARABIA

— JACO Growth Trilogy

Red Bananas

— A Cultural Launch with Measurable Impact

Serviceplan

— Toyota Reclaims Toyota

Social Clinic

— Ramadan Floating Destination

SSUP World

— BabyJoy | Voices of Love

Tamada

— Herfy Herfyco Campaign

VML

— Kudu – Shabab El Bomb

VML

— Coke – Coke Emoji

VML

— Hungerstation – The Social Feed

VML

— stc Bank - It’s Time to Recalculate

Best Not for Profit Campaign

AlQadsiah

— Mobile Maintenance Workshop

Habbar

— Don't Let The Screen Raise Your Child

Hayz Productions

— Your Dream Your Reality

Hewar Group

— The Story of a Warrior

MadTomato Agency

— Jood Eskan Charitable Campaign

The Tipping Point

— The GOODLIFE – A Heart-to-Heart Tribute to Saudi Arabia

VML

— stc - Blind Seats

VML

— Hungerstation - The Shaded Route

VML

— stc - Speak My Language

Webedia

— The Life Long Receipt - SNB

Webedia

— Asaan Heritage Alive

Best Partnership Campaign

AKQA Saudi for Advertising

— adidas Loomhood

Dentsu

— Into the Snapverse

Digitect

— Keeta Matchball Delivered

Diriyah Company

— Diriyah Company Partners with Pantone to Launch Diriyah Tan

FP7 McCann

— Level Up Together

SRMG Labs

— The Second Release | Billboard Arabia

Tamada

— Herfy DipnDig

the fullstop

— Mama Sarah & Sarah

VML

— stc - Blind Seats

VML

— stc - Speak My Language

VML

— Jarir – It Makes All the Difference

Sponsored by

Best Governmental Campaign

Authority of Persons with Disability

— Unseen Yet Understood

Consulum

— Meet Saudi

DNA Studio

— The Season Returns - Riyadh Season

Habbar

— A Legacy That Matters

Habbar

— Inside the Artist's Head

Interesting Times x Balady

— To all maps of the past: Thank you and Goodbye!

Sifr

— Make a Move

VML

— PIF – The PIF Effect

VML

— ROSHN Group – Building the Difference

Webedia

— SFA Sympathy For The Lazy

Webedia

— Asaan Heritage Alive

Best Artificial Intelligence / Augmented Reality Powered Campaign

Burson

— UNCCD COP16 Missed Calls From The Land

Dentsu

— Into the Snapverse

EssenceMediacom a WPP Media Brand

— Cultural Crowns: Priorin’s AR Headdress Campaign

Sadu Media

— Sadu Media — Production Partner

SRMG Labs

— The Second Release | Billboard Arabia

the fullstop

— Almarai - Context Matters

VML

— Hungerstation - The Shaded Route

VML

— Hungerstation – The Social Feed

VML

— stc - Speak My Language

VML

— stc - Blind Seats

Best Fintech Solutions & Ecommerce Campaign

Akwan

— You should know - لازم تدري

Habbar

— Game on with barq

Habbar

— Barq Launching Campaign

Onsor Mosha

— JB Vimto Sweet Financing

Riyad Bank

— DELETE THE APP

Serviceplan

— Toyota Reclaims Toyota

UM MENAT

— STC Bank: Banking Reimagined in Saudi Arabia

VML

— Hungerstation – The Social Feed

VML

— stc Bank - It’s Time to Recalculate

Zakat, Tax and Customs Authority

— Fines and Penalties Exemption

Best Campaign for Luxury Lifestyle

American Express Saudi Arabia

— Platinum Card Campaign - AlUla Experience

GOOD Productions

— Red Sea Global - Shebara

Insignia

— Shebara - Where Luxury is Forever

Insignia

— Desert Rock - Luxury that Rises Above It All

Joy Films

— NEOM GOA CAMPAIGN

Red Sea Global

— We’ve Saved a Place for You

Social Clinic

— “Yalla? ” A Voyage into Modern Arab Luxury

Trase

— Lucid Gravity – Elevating Electric Luxury for Saudi’s New Era

Best Video Storytelling Campaign

Burson

— UNCCD COP16 Missed Callls From The Land

Create Group

— DGDA - Imam Turki Bin Abdullah l Enduring Resilience

THEM AGAIN

— The Future is Yours to Write

Habbar

— Valentine's Day with Floward

MBC

— Epic Originals: The Seal of Impact

MMS Communications Saudi Arabia

— Nescafe RTD | Bikeifi – That's what I want

MMS- Leo Burnett- Jeddah

— “Our Story: Where It All Began”

Riyadh Schools Group

— A Visual representation of a Leader’s Purpose

Saudi Tourism Authority

— This Land is Calling

SSUP World

— BabyJoy | Voices of Love

the fullstop

— Mama Sarah & Sarah

VML

— stcplay – No Gamer Left Behind

VML

— stc Bank - It’s Time to Recalculate

VML

— stc - Here Comes The Fun

VML

— stc – Commit to Nothing

VML

— Kudu – For the Love of Kudu

Webedia

— Asaan Heritage Alive

Sponsored by

Creative Leader of the Year

Masheed

— Mishal Alqasim

Smart Generators Company

— Mohamed Saad

SRMG Labs

— Fadi Mroue

VML Riyadh

— Firas Ghannam

Webedia

— Nidal Bouhamdan

Marketer of the Year

3,6T | Three Sixty Degree Marketing

— Abdulrahman Al Khalifa

Care Medical Company

— Abdullah Aljewaie

Agency Growth Person of the Year

Audiom

— Abdulrahman Albahri

VML Riyadh

— Ali Khalil

Webedia KSA

— Mazen Mitri

Young Creative of the Year

Akwan

— Mohammed Alnamlah

Habbar

— Abdullah Tariq

TTP Creative Agency

— Renad Alotaibi

VML

— Ghada Al-Mutairi

VML

— Sarah Alshaya

VML

— Sara Albrahim

Webedia KSA

— Afnan Alnasser

Young Marketer of the Year

Care Medical Company

— Abdullah Aljewaie

Governmental Entity

— Ghala Alghamdi

Onsor Mosha

— Faezah Albuqumi

Qsas

— Bodoor AlHaddad

ROSHN Group

— Talal Ali AlHenaki

Saudi Sport For All Federation

— Abdulaziz BinHassan

Independent Agency Leader of the Year

Audiom

— Abdulaziz Saleem

Digitect

— Faisal Eissawi

Webedia

— George Maktabi

PR Leader of the Year

ROSHN Group

— Mohammed AlMansour

W7Worldwide

— Abdulrahman Inayat

Media Leader of the Year

Saudi Gazette

— Anas Alyusuf

Sports Boulevard Foundation

— Ahmad bin Askar

Disruptor of the Year

Haykal

— Hamza Aladeeli

Imagination

— Sara Faisal

ROSHN Group

— Waseem Khashan

TAM Development

— Abdullah Husain Bamatraf

Webedia

— Abeer Albariqi

Creative Designer of the Year

Salic

— Saad Alkheder

Webedia

— Felipe Martins

Director of the Year

DNA Studio

— Mohammed AlMulla

Whizz Film

— Malek Al Hamami

Creative Team of the Year

LOUD

ROSHN Group

SRMG Labs

VML

Webedia KSA

Marketing Communications Team of the Year

Authority of Persons with Disability

Care Medial Company

Diriyah Company

ROSHN Group

Sports Boulevard Foundation

VML

Business Growth Team of the Year

There is no shortlist for this category, the winner will be announced at the award ceremony.

Best StartUp of the Year

Makhraj

Onsor Mosha

Panic Later

Sadu Media

Media Team of the Year

3,6T | Three Sixty Degree Marketing

Al Qadsiah Sports Club

LeadGen

Okaz

ROSHN Group

Trase

Sponsored by

Production Team of the Year

3,6T | Three Sixty Degree Marketing

Panic Later x Gemini Studio

Purple Brain

ROSHN Group

Whizz Film

Influencer of the Year

There is no shortlist for this category, the winner will be announced at the award ceremony.